ArcSoft’s Perfect365 Photo-Imaging Makeover App Registers Five Million Downloads

ArcSoft’s Perfect365 Photo-Imaging Makeover App Registers Five Million Downloads


Fremont, CA—ArcSoft, a software provider of imaging technologies and applications (, announced that its digital photo makeover app, Perfect365, reached five million downloads. The free app enables users to apply a natural touch-up or a trendy makeover on digital self-portrait photos with a single tap, which they can post online or send via e-mail.

While photo-imaging apps of all kinds continue in popularity, there also has been an increase in consumers posting digital self-portraits online, called “the selfie” image. Perfect365 is designed to allow people to play with their “selfie” by instantly changing their eye color, shape of their face, removing blemishes and under-eye circles, softening skin and whitening teeth, to name a few features. The app allows users to experiment with trying on new identities and looks, without having to commit to it in real life.

“Perfect365 is one of those apps that’s fun to use and highly addictive, so it’s no surprise that it has taken off,” said Amy Rubin, ArcSoft’s vice president of Marketing. “ArcSoft’s algorithm allows for accurate facial feature mapping, so the makeover is as realistic as possible, and we are continually adding new features to the app to keep it fresh and exciting.”

Perfect365 includes ArcSoft’s face and facial feature detection engine to automatically locate the subject’s eyes, nose, cheeks and mouth in the photo. Here are some of the ways people are using Perfect365.

  • Sharing photos with friends and family to let them know how they’re doing “in the moment” on Facebook or Twitter. Perfect365 allows app users to instantly share photos on Facebook or Twitter directly from the app.
  • Enhancing your personal brand on LinkedIn. Perfect365 provides users with a studio-quality head shot for LinkedIn posting.
  • Connecting with friends and fans on Instagram. User can enhance their visual appearance, just as fast as they can apply a filter, and post their favorite photos.