Las Vegas, NV—Eye-Fi launched Eye-Fi Labs, an experimental platform for customers that want to preview and test new Eye-Fi technology. Eye-Fi Labs will host new mobile apps and beta product features for its wireless memory cards before they’re available to the general public.
Additionally, Eye-Fi announced beta Mac desktop receiver software for its Mobi card, following the release of its Windows desktop receiver last month. The Mobi card will now instantly transfer to both Mac and Windows desktops and provide users even more device options for photos and video transfer. Eye-Fi is demonstrating its Mobi card and new features through January 10 at booth MP40020 in the LVH.
“We have lots of exciting new product ideas to share in 2014,” said Matt DiMaria, CEO of Eye-Fi. “With Eye-Fi Labs, our product teams have a platform to directly engage customers in our product development process. Our customers gain access to new products, like the beta of our new Mac desktop receiver, that are designed specifically for photo enthusiasts. The goal of Labs is to gain insights that result in products that delight our customers.”
With Labs, Eye-Fi customers can test products and capabilities that Eye-Fi is working on before they are made public. Eye-Fi’s product development teams monitor and engage directly with Lab participants to refine products based on customers’ needs and desires. Users can register for the Labs program by visiting eyefi.com/insider/labs.
Eye-Fi’s new desktop receiver for Mac gives Mobi users more choice in where their high-quality photos can be transferred, stored and shared. Without transfer delay or wires, Mobi users have the option to transfer to mobile for on-the-go sharing or to the desktop for archiving and editing.
Available for free during the beta period, the Eye-Fi desktop receiver for Mac offers: simple setup using a 10-digit activation code to link with the user’s computer and with multiple desktops and mobile devices as needed; built-in Wi-Fi, which means no Wi-Fi network, hotspot or home Internet connection is needed for pairing or transfer (Mobi transfers photos from a camera to the intended device anywhere, whenever new content is detected); and auto backup of photos and videos that are transferred as they are being captured, so if anything happens to the camera, content is already safe on the user’s mobile or desktop. Mobi works in thousands of cameras, including hundreds of Eye-Fi connected cameras that have integrated Eye-Fi technology for improved usability.
Mobi users can download the beta desktop receiver for either Mac or Windows directly from the Eye-Fi Labs website: eyefi.com/insider/labs.
