Mountain View, CA—Eye-Fi, a leader in wireless memory cards, launched Eye-Fi Mobi—a Class 10, high-capacity SD card designed for photo enthusiasts to deliver high-quality digital photography combined with the connectivity of mobile devices. Mobi users can have their favorite photos and videos from their digital cameras instantly available on their smartphones or tablets.
“People like smartphones for taking pictures, mostly because of accessibility and instant sharing. Unfortunately, smartphones fall short for life’s many moments that require zooming, high-speed shooting, low light and other features that make digital cameras superior,” said Matt DiMaria, CEO of Eye-Fi. “Mobi is our simplest card yet, designed to provide photo lovers a no-compromises solution: the great quality pictures and videos of a digital camera and instant access on the smartphone to enjoy and share.”
The Mobi is engineered for simple setup—no computer, no account and no cloud. When users download the free Eye-Fi app for iOS or Android and enter the Mobi card’s 10-digit code, the mobile device is paired. They can use the same code to pair as many mobile devices as needed.
Mobi removes the process of transferring images so photographers can focus on taking photos. They don’t have to juggle devices, using a camera to capture quality images and then, separately, taking similar shots from a smartphone just to share. By replacing any camera’s standard SD card with Mobi, two quick steps later, the camera’s high-resolution photos instantly appear in the selected iOS or Android smartphone/tablet’s photo roll or gallery.
“Our research shows that the capabilities of Eye-Fi’s Mobi cards are bridging a market gap: a majority of digital camera users are expressing interest in wireless transfer to mobile devices,” commented Alan Bullock, associate director of InfoTrends. “Even more compelling is the data that many consumers say they would likely use their digital camera more if it had such a feature.”
Besides sharing, editing photos is also easier, since the higher quality digital camera images become part of the camera roll on the phone—ready for any favorite app or social site like Facebook, Instagram, Snapseed, Pixlr and even a text or e-mail. Any sharing, editing or display options people love about their phones and tablets can be used with their camera’s photos and video.
Plus, built-in Wi-Fi means no Wi-Fi network, hotspot or Internet connection is needed for pairing or transfer; Mobi captures photos and then copies them from camera to device anywhere, whenever new content is detected.
Eye-Fi will continue to provide wireless solutions for professional and amateur photographers with the Eye-Fi Pro X2 16GB card, which features RAW upload support, wireless transfer to PC/Mac and optional integrated backup in the cloud.
The Eye-Fi Mobi card will retail for $49.99 for the 8GB capacity and $79.99 for the 16GB. eye-fi