Fujifilm Appoints President of Fujifilm Recording Media USA

Fujifilm Appoints President of Fujifilm Recording Media USA


Valhalla, NY—Fujifilm Corporation, Tokyo, Japan, announced that Peter Faulhaber was named president of Fujifilm Recording Media USA, Inc. Faulhaber, who began his tenure with Fujifilm in 2004, has been a consistent and instrumental advocate for Fujifilm’s tape storage businesses.

With his industry experience, Faulhaber was a major contributor to Fujifilm’s successful launch of Enterprise tape products. In his initial role, he managed Fujifilm’s OEM Business Development team, resulting in business expansion and significant sales growth. He was also influential in the restructuring of Fujifilm’s U.S. domestic Recording Media business, which led to the establishment of Fujifilm Recording Media U.S.A., Inc., in 2008.

Under the new corporation, Faulhaber was named senior vice president of Sales & Marketing for Fujifilm Recording Media USA, responsible for Commercial and OEM Data Storage tape businesses, as well as Professional Broadcast tape and Document Products businesses.

Over the years, he also successfully managed diverse business teams in challenging markets. Under his leadership, Fujifilm has increased their manufacturing and branded share positions through technology advancement, renewed customer focus and new product introductions.

“Peter Faulhaber’s leadership, experience and knowledge make him ideally suited to lead Fujifilm Recording Media USA, Inc., as it continues to expand its growth in the market and deliver the innovation that customers expect from Fujifilm,” said Norio Shibata, corporate vice president, Fujifilm Corporation.

In his new role, Faulhaber will be responsible for all Fujifilm Recording Media USA operations in the United States. “Fujifilm Recording Media USA, Inc., has become the market leader thanks to its commitment to innovative technology development in data tape storage and solutions,” said Faulhaber. “Businesses of all types are experiencing significant growth in data storage needs, and I am optimistic about Fujifilm’s ability to meet those needs cost effectively with advanced products and services now, and in the future.” fujifilmusa.com