Fujifilm Sets Pricing and Availability for Fujifilm X10 Premium Compact Camera

Fujifilm Sets Pricing and Availability for Fujifilm X10 Premium Compact Camera


Valhalla, NY—Fujifilm North America Corp. reports that its all-new premium compact X10 camera, first announced on September 1, 2011, will have a retail price of $599.95 and will ship in early November.

The latest addition to the Fujifilm X series of advanced digital cameras, the X10 features a larger 2/3-inch 12 megapixel EXR CMOS sensor and a bright high-def Fujinon f/2.0 wide-angle to f/2.8 telephoto, 4x manual zoom lens (28-112mm). Its blackout and retro body design includes the easy-to-use manual barrel zoom lens and a traditional optical viewfinder with a 20° field of view.

The X10’s body is built from lightweight die-cast magnesium alloy and has an upper control deck with mode dials and an aluminum-milled textured finish lens ring. The 4x manual zoom lens ring doubles as an on/off power switch. The camera is capable of delivering high-speed continuous shooting of 7 frames per second at the full 12MP resolution (L size) and 10 fps at the reduced resolution M size; it also boasts a shutter-release lag time of 0.01 sec.

“Fujifilm is dedicated to elevating the art of digital photography, and the X10 premium compact underscores that commitment by offering first-class image quality, beautiful styling and the innovative technology that exceeds consumers’ expectations,” said Go Miyazaki, division president, Imaging and Electronic Imaging, Fujifilm North America Corporation. “The X10’s thoughtfully laid out design, large EXR CMOS sensor, bright lens and manual zoom make it an outstanding choice when image quality simply cannot be compromised.”

Other features include: 1cm super macro shooting; optical image stabilization; soft-focus bokeh effect; a 2.8-inch 460K-dot LCD; manual shooting modes that can be selected according to scene type; four auto-bracketing functions for exposure, ISO sensitivity, dynamic range and film simulation ; RAW shooting and in-camera RAW processing; 1080p Full HD movie recording ; eight film simulation modes, including Velvia, Provia and Astia; a manual pop-up flash with a 23-foot range; an electronic horizon-leveling gauge; a histogram display to check image gradation; and motion panorama 360° shooting.

To complement the X10, Fujifilm is offering the following accessories: a retro-style quick-shot case with matching leather strap; a metal-milled lens hood; an adapter ring compatible with commercially sold 52mm filters; a lens caps; and Fujifilm external automatic TTL flashes EF-20 (guide number 20) and EF-42 (guide number 42).

The Fujifilm X10 will be on display at the upcoming PhotoPlus Expo at the Jacob K. Javits Convention Center in New York City on October 27 through October 29, 2012.