Fujifilm’s Premium X10 Compact with Retro Looks, Large Sensor & Wide Optical...

Fujifilm’s Premium X10 Compact with Retro Looks, Large Sensor & Wide Optical Viewfinder


Valhalla, NY—Fujifilm North America announced its premium X10 compact camera, featuring a new, larger 2/3-inch 12 megapixel EXR CMOS sensor and a bright Fujinon f/2.0 wide-angle to f/2.8 telephoto, 4x manual zoom lens (28-112mm) with a Super EBC (Electron Beam Coating) designed for edge-to-edge image quality.

The X10, which follows in the footsteps of the Fujifilm X100, combines a trim blackout design, an easy-to-use manual barrel zoom lens and a traditional glass optical viewfinder with a 20° field of view for better composition. Its lightweight body is built from die-cast magnesium alloy and has an upper control deck with mode dials and an aluminum milled, textured lens ring. Its zoom lens ring doubles as an on/off power switch.

“Fujifilm is dedicated to elevating the art of digital photography, and the X10 premium compact underscores that commitment by offering first-class image quality, beautiful styling and the innovative technology that exceeds consumers’ expectations,” said Go Miyazaki, division president, Imaging and Electronic Imaging divisions, Fujifilm North America Corp. “The X10’s thoughtfully laid out design, large EXR CMOS sensor, bright lens and manual zoom make it an outstanding choice when image quality simply cannot be compromised.”

The camera’s “intelligent” EXR CMOS sensor automatically selects the optimum shooting mode from 99 variations to capture every type of scene, even in difficult photography situations. These include: SN (signal to noise) high sensitivity and low noise mode to produce sharp high-sensitivity images while keeping noise levels low when capturing night scenes or indoor situations with poor lighting; DR (dynamic range) wide dynamic range mode, to deliver an increased dynamic range (to 1600%) for gradations and detail in shadows and highlights; and HR (high resolution) mode, which takes full advantage of the 12 megapixel resolution to reproduce the finest details.

The X10’s EXR processor is also said to deliver high-speed continuous shooting of 7 frames per second at the full 12MP resolution and 10 fps at reduced resolution.

Specs say that once ready to shoot, the X10’s all-metal lens barrel and zoom rotation, and shutter-release lag time of 0.01 second, help users compose and capture photos quickly. The X10 also features an optical image stabilization mechanism to help eliminate motion blur by maximizing sensor performance, and its 49-point matrix contrast autofocus provides high-speed and high-precision focusing.

Other key features include: macro shooting as close as 1cm; a soft-focus “bokeh” effect; a start-up time of 0.8 second using the on/off switch on the lens ring; a 2.8-inch 460K-dot wide-view LCD; manual shooting modes that can be selected according to scene type (program/aperture priority/shutter speed priority/manual); auto-bracketing functions for exposure, ISO sensitivity, dynamic range and film simulation  mode; RAW shooting and processing; 1080p Full HD movie recording; an electronic horizon leveling gauge; and motion panorama 360°.

To complement the look of the X10 body, the following premium accessories will be available: a retro-style “quick shot” case with matching leather strap made (LC-X10); a metal lens hood with adapter ring compatible with commercially sold 52mm filters and lens caps (LH-X10); and Fujifilm’s external automatic flashes EF-20 (Guide Number 20) and EF-42 (GN 42).

Fujifilm’s X10 will be available in early November for $599.95.  fujifilmusa.com