New York, New York—Impossible, the company that continues instant film production from an original Polaroid facility, released The Impossible Spectrum Collection. The Potter Style collection is a crowd-sourced assortment of fifty instant-film photos, reproduced as postcards and packaged in a keepsake box.
Each photograph highlights one color of the spectrum—from the brightest reds to the darkest purples—creating a rainbow collection for lovers of the vintage analog aesthetic.
Potter Style has created a new postcard box specifically for this project—a diagonally cut box resembling an analog photo. The photo cards themselves are ideal for mailing, sharing and decorating.
In October 2008, Impossible saved the last Polaroid production plant from destruction and analog instant photography from extinction. Their brand of new instant films helped prevent more than 300 million perfectly functioning Polaroid cameras from becoming obsolete. The company hosts an average of 18 exhibitions annually in five permanent gallery locations—New York, Vienna, Tokyo, Paris and Warsaw—and they host a series of projects and contests on their website, where photographers are invited to use their film and exhibit their images online.
Potter Style, an imprint of the Crown Publishing Group, is a high-end gift and stationery line, specializing in illustrated gift books, guided journals and other paper-based novelty products.
The Impossible Spectrum Collection of 100 Potter Style instant-film postcards will be released on July 2, 2013. ISBN 978-0-7704-3434-2; $20.00. the-impossible-project.com