A very slick packaging concept was recently unveiled by Kingston that features the photographic works of some of the world’s finest professionals reproduced right on some of Kingston’s latest lines of digital media cards.
The idea seems like such a simple one yet no one else we know of is doing it – that being to place images directly on digital imaging products. We’ve recently seen Disney come to market with a line of low-end digital cameras that feature images of various Disney characters on the camera, but the Kingston cards are the first we’ve seen with images reproduced right on the product. Kingston is also running the images on the packaging as well.
“We decide to do something different, began Kingston’s Director of Digital Media Business Development, Mark Leathem. “We realized no one was really doing anything with the real estate on digital media and there is just enough space there to do something. Manufacturers as well as retailers are always looking for ways to attract attention to products. We thought this idea would help accomplish that.”
Leathem also mentioned another benefit of the images on the cards adding, “Consumers can also differentiate what batch of their images are on a particular card because the image on the outside of the card is different.
Kingston has also carried the idea over the company’s ad campaign for the cards. The concept is actually borne out of the company’s Icons of Photography series, a special section on their website that highlights the works and careers of some of the industry’s most respected professional photographers. The Icons of Photography series features tips and techniques from these pros as well as a gallery of their works. The packaging idea is an extension of this program as featured photographers include Colin Finlay, who was featured as an Icon earlier his year and wildlife photographer John Hyde. Leathem explained the company will be “refreshing” the images on the cards as the year rolls along, adding “Retailers have reacted quite well to the idea as have consumers.”
