Lensbaby Holds Kickstarter Campaign for a Sweet Spot LM-10 Lens for iPhone

Lensbaby Holds Kickstarter Campaign for a Sweet Spot LM-10 Lens for iPhone

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Portland, OR—Lensbaby, makers of creative effects camera lenses for DSLRs, mirrorless and motion picture cameras, released the LM-10 Sweet Spot lens for iPhone—its first lens designed specifically for mobile devices.

iPhone shooters will be able to create Lensbaby’s signature depth-of-field look, a “sweet spot” of focus surrounded by gradually increasing blur. This magnetically attaching creative effects accessory lens will be sold exclusively on Kickstarter.com starting April 2 for a 30-day funding campaign. Future post-campaign sales will be available through lensbaby.com and other online retailers.

The patent-pending lens will be compatible with iPhone 4s, 5, 5s and 5c. It will let photographers focus on a single spot of sharp focus in their image, surrounded by gradually increasing blur. It’s the look Lensbaby, Inc was founded on and remains the most popular effect in their current product line.

“Our customers have long been requesting a Lensbaby for their mobile devices,” said Craig Strong, Lensbaby cofounder and chief creative officer. “It is time to give them what they want—a way for them to push the boundaries of their creativity and produce depth-of-field effects on their iPhones. A lens in the mobile phone market is a bit of a departure for us, hence a Kickstarter campaign. This is the first of many mobile products we have in development, and we wanted confirmation from our customers that they really do want an optical way to create a sweet spot of focus in their iphoneography before we start manufacturing in large quantities and invest more R&D time in the line.”

To attach the lens, users adhere one of the Lensbaby-provided adhesive-backed stainless steel rings around the phone’s lens. The lens has magnets on each end, so it can be easily attached and removed from the phone. The bonus of having a magnet on both sides of the lens is that shooters will be able to use other magnetic mobile phone accessory lenses (wide angle, macro, telephoto, polarizing filters, etc.) on their sweet spot lens to alter their focal length.

Lensbaby is also including a free iPhone app, available in the Apple App Store, along with the lens to ensure the best possible shooting experience. Due to the optical design of the lens, the image will be upside down when shot with most other camera apps. The Lensbaby app automatically flips the image right-side up and lets the photographer move the sweet spot of focus around the image.

The Lensbaby LM-10 sweet spot lens for iPhone will exclusively be available on Kickstarter.com until May 2, 2014. The funding goal is $20,000. lensbaby.com or kickstarter.com

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