MAC Group Bolsters Sales and Marketing Teams

MAC Group Bolsters Sales and Marketing Teams

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Elmsford, NY—MAC Group, a manufacturer and distributor of pro photographic equipment, added six members to its Sales and Marketing teams.

“I am very proud to announce the addition of these six new team members,” said MAC Group president Jan Lederman. “Each of these professionals brings with them to their new positions here at MAC Group the benefit of many years of experience in the imaging industry. They will enhance our sales and marketing teams greatly.”

Francis Westfield, technical sales manager for Mamiya/Leaf products, primarily serves as a “product evangelist” who trains dealers, reps and customers on the use of Mamiya and Leaf products. He also interfaces with photographers, filmmakers and dealers to understand their needs and how future products may address these needs.

Joshua M. Fischer, Ilford’s product marketing manager, is in charge of developing product messaging and positioning for Ilford digital paper and will represent the brand at dealer trainings, presentations, shows and other events. He also collaborates with the sales department, communicating marketing strategies and sales implementation programs, as well as interfaces with photographers and dealers to understand their needs and develop future products that better address these needs.

Veronica Cotter, a consultant who will help launch the Ilford Inkjet Galerie products into the educational community, has been affiliated with Ilford since 1994 and is a familiar face to educators who already identify her with the Ilford brand. She will be working with Joshua Fisher and Bill Gratton, national manager of Educational Markets and the MAC Group sales team, to help manage opportunities for Ilford Galerie Inkjet products.

Marc Farb, Ilford and X-Rite technical sales manager, primarily serves as a “product evangelist,” training retailers, reps and customers on the use of these products. He also interfaces with photographers, filmmakers and dealers to directly understand their needs and how future products may address them.

Jason Friedman, Kupo’s product marketing manager, is in charge of developing the product message and positioning for the new line of Kupo Grip products that MAC just introduced. He will represent the brand at dealer trainings, presentations, shows and other events and will interface with filmmakers, photographers and retailers to determine their needs and product demands. Additionally, he collaborates with the sales department, communicating marketing strategies and sales implementation programs.

John D. Williamson, Kupo’s technical sales manager for their new line of grip equipment, serves as a “product evangelist,” training sales representatives, retailers and end users, and will represent Kupo at dealer trainings, presentations, trade shows and other events. macgroupus.com

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