Boston, MA—At SXSW (South by Southwest), Mimoco, creator of Mimobot character-based designer USB flash drives, and Cartoon Network Enterprises, the merchandising arm of the television network, debuted BMO Rainbow Mimobot—the newest Adventure Time X character to be transformed into a USB flash drive.
The limited-edition collaboration is the second installment of the Adventure Time X Mimobot flash drive series originally released at last year’s San Diego Comic-Con. The BMO Rainbow Mimobot drive is available in a limited edition of 2,000 hand-numbered pieces.
Additionally, all Adventure Time X Mimobot USB drives, which include characters Finn, Jake and Princess Bubblegum, are now available in an algebraic, upgraded 128GB of data storage and offered in USB 2.0 and USB 3.0 formats. BMO Rainbow Mimobot, as all others in the collection, comes preloaded with an exclusive desktop interface featuring Mimory content like a full Adventure Time episode and the MimoDesk personalization suite, which includes BMO-themed wallpapers, icons and avatars.
“The response to the Adventure Time X Mimobot collection has been fantastic thus far, and as we looked for ways to build on that success, we knew BMO was on the list of absolute must-have characters to add to the series,” said Pete Yoder, vice president of consumer products, Cartoon Network Enterprises. “We’re excited not only to give our fans a chance to pick up this limited-edition ‘BMOBOT’ while at SXSW, but also to announce some other great additions later on this year.”
The BMO Rainbow Mimobot series retails for: 8GB, $19.99; 16GB, $29.99; 32GB, $39.99; 64GB, $69.99; and 128GB, $129.99. mimoco.com
