Mimoco Expands Line with Co-Branded Character MimoMicro Card Readers & Drives

Mimoco Expands Line with Co-Branded Character MimoMicro Card Readers & Drives


Boston, MA—Mimoco, maker of the Mimobot character-based USB flash drives, unveiled a new product line of fashionable personal data storage devices called MimoMicro. The new line can best be described as a smaller, more versatile evolution of the Mimobot collection.

Not only can MimoMicro be used as a USB flash drive with interchangeable microSD memory cards, but it also functions as a microSD card reader to transport data between digital cameras, mobile phones, tablets, e-readers and mp3 players to a computer.

MimoMicro sports three-dimensional sculpted characters, and the first in a series of vehicles. Its cap-free design with a flip-out USB plug includes a built-in keychain and LED indicator light, and the device measures 1.6×1.0 inches.

Launching in March, the first two MimoMicro collections include a crop of designs from Star Wars, including Darth Vader, Yoda, C-3PO, Chewbacca and the Millennium Falcon, along with characters from the DC Universe, starring Batman, Superman and Wonder Woman.

“As the pioneers in the licensed flash drive marketplace, we’re excited to unveil our first new product line to build upon the success of our popular Mimobot platform. MimoMicro leverages compatibility with both USB and microSD enabled memory devices and taps into the growing usage of mobile memory solutions. We’re thrilled to introduce this new co-branded product alongside licensing partners Lucas Licensing and Warner Bros Consumer Products. MimoMicro gives our customers the ability to select and upgrade their favorite characters’ memory capacity,” said Evan Blaustein, CEO of Mimoco. mimoco.com