Most Consumers Buy Accessories Somewhere Else

Most Consumers Buy Accessories Somewhere Else

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It might be time to rethink your accessories sales strategy.

The Consumer Electronics Association found in its latest study that 82 percent, or about two-thirds, of consumers purchase accessories long after they buy their primary product, which means they’re probably buying those accessories from a different retailer.

CEA points to a few reasons: Buyers are so excited with their main purchase they probably overlook the secondary details of accessories. Many buyers are also unaware of the products they need or what accessories are even available, such as mounts, cables and universal remotes, CEA reports in its “The CE Accessories Market: Insights and Opportunities report.”

Another reason is that consumers often have a general budget in mind for planned purchases and aren’t prepared to spend an extra 15 percent on accessories, the average ratio of accessory to CE purchase, CEA reports. Consumers usually break up large purchases into smaller pieces to spread the cost over a longer period. CEA suggests retailers offer a discount on accessories to eliminate the extra trip or offer follow-ups – including email reminders, which work well with online buyers – to remind consumers who their favorite and most trusted retailer is.

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