Naneu, Tech Data Reach Agreement

Naneu, Tech Data Reach Agreement


Naneu Enterprise, a maker of high quality camera, laptop and equipment bags, recently announced a strategic distribution and drop ship fulfillment partnership agreement with IT products distributor Tech Data Corporation.

Tech Data will distribute Naneu’s complete product line through its Apple Specialized Business Unit (SBU), which is comprised of dedicated sales, technical and product management resources offering the expertise resellers can leverage to more profitably develop, sell and support Apple-based solutions.

Naneu is globally known for developing unique camera, laptop and equipment bags with distribution in over 30 countries. With the addition of Tech Data’s Apple SBU distribution channel, Naneu products will reach a broader range of customers with a more rapid distribution of products, rendering growth opportunities limitless within the United States. Naneu products carried by Tech Data will be distributed from regional distribution centers to anywhere within the United States. In addition to Apple resellers, any of Tech Data’s tens of thousands of U.S. reseller customers can purchase Naneu products from the distributor.

“The partnership with Tech Data’s Apple SBU as distributor for Naneu in the United States (beginning Spring 2010), will bring the best quality bags together with one of the largest wholesale IT distributors, thus offering resellers a strong margin of profit and innovative designs” said Yaniv Haramaty, CEO of Naneu Enterprise.

 “By offering our products through the Tech Data distribution channel, we now address a broader range of customers, and facilitate a more rapid deployment of our products than ever before. Tech Data is a proven global leader and this partnership allows us to strengthen our existing distribution channel, while at the same time expanding our technical and customer support by utilizing Tech Data’s existing relationships.”