Photodex’s ProShow Producer Enhances Photography Coverage at the 2012 Olympics

Photodex’s ProShow Producer Enhances Photography Coverage at the 2012 Olympics


Austin, TX—Photodex, developer of software that allows consumers and professional photographers to create unique slideshows from their digital images, announced that the USA Today sports media group is leveraging key elements in its ProShow Producer software to display real-time running multimedia slideshows showcasing live photos of their coverage of the 2012 Olympics.

“The ability to display photos at this global event in real-time is an important aspect of covering live events,” said Paul Schmidt, Photodex president and founder. “We’re honored that our slideshow tools were chosen by the USA Today sports media group and that a little part of our company is present at the 2012 Olympics.”

ProShow Producer allows the team to create a looping multimedia slideshow display to play on several large screens outside the main press center in London. As photographers return from their post covering an Olympic event, newly captured photos are instantly added to the live multimedia presentation to showcase the latest photos from the Games.

This display style is made possible by a “live show” feature in the software that enables photographers to set up a custom hot folder and add new content on the fly to a live multimedia slideshow either via Wi-Fi or directly from a computer. As new photos are added to the hot folder, they instantly appear in the streaming slideshow.

“We are thrilled to introduce this new display technology at the London Games thanks to the help from our friends at Photodex,” said Bob Rosato, chief operating officer of US Presswire. “The live photo streaming takes sports photojournalism to a new dimension, and we’re excited to be offering this as a part of our coverage of the Olympics this summer.”