While women make up half of all camera owners, according to The NPD Group’s 2012 Next Camera Study, their future camera purchase intent remains on the lower end of the scale.
To encourage their camera purchasing, invite women into your specialty store as an inspiring and friendly destination that will grow their passion. After all, women represent nearly 90% of all photo book revenue in the last 12 months.—Liz Cutting, Executive Director, Senior Imaging Analyst, The NPD Group, Inc.
