Polaroid Eyewear and RealD Wednesday announced that they have joined forces on using their technology for a line of Polaroid Premium 3D Eyewear. The line will be distributed both to retail channels and movie theaters.
“RealD is excited to partner with a brand like Polaroid that has a heritage in polarizing lens technology,” Joseph Peixoto, President of Worldwide Cinema at RealD, said as part of the announcement.
“Polaroid Premium 3D Eyewear promises a range of custom frames with precisely curved lenses so moviegoers can fully experience RealD 3D with an uncompromising field of vision and a pair of glasses to match their personal style.”
