Storage Products Association Forms as First Trade Group Promoting Hard Drives to...

Storage Products Association Forms as First Trade Group Promoting Hard Drives to End Users


Santa Clara, CA—Storage industry leaders HGST, Seagate, Toshiba and WD announced a new organization, the Storage Products Association (SPA), as a voice for the storage industry to help consumers manage their growing digital content—from photos to documents.

The SPA debuted at the Flash Memory Summit, held August 13-15 in Santa Clara, California. Participants from member companies took part in a panel titled “Solid State Hybrid Drives Help Meet Today’s Storage Requirements,” to discuss the role of hard disk drives and solid state hybrid drives. John Rydning, IDC research vice president for hard disk drives, moderated the panel.

“WD knows there is nothing more important than your data, yet many end users are unaware of the technology revolution that is happening in storage and hard drives, where that data is stored,” said Ted Deffenbaugh, SPA president, and WD senior director, Program Management. “With today’s announcement, we are taking the first small step—with other storage companies—to ensure that our end customers and our current and future employees know about our great solutions and our great prospects.”

Tom Coughlin, president of storage industry analyst firm Coughlin Associates, noted, “HDDs are a crucial technology for storing the ever-expanding data that humans and our machines are generating. Hard disk drives combined with flash memory can provide users the speed they need while providing affordable mass storage. With continued development of advanced storage technology and storage architectures these amazing storage devices will provide a home for the world’s accessible data and serve every type of content users for many years to come.”

Sachin Piplani, director, Product Marketing, HGST, added: “Cloud services, Internet content providers, social networks, mobile devices, big data and enterprise business transactions are driving the need for reliable, high-performance and high-capacity storage, delivering the best total cost of ownership. We estimate that more than 75% of exabytes in 2020 will be stored on hard drives as they provide the best cost-per-GB-performance ratio of any storage medium on the market today and tomorrow.”

The Storage Products Association (SPA) helps storage manufacturers and users understand and support current and future storage trends and advancements, including the key role of hard disk drives (HDDs) and solid state hybrid drives (SSHDs), in an effective storage mix for all consumer and business environments.