Target Offers Curated CE Gadgets in Partnership with WIRED

Target Offers Curated CE Gadgets in Partnership with WIRED


Minneapolis, MN—Target Corporation and WIRED are offering WIRED Editors’ Picks for Target, a custom-curated assortment of consumer electronics and gadgets designed to simplify and enhance photography, digital music streaming, personal fitness and more. The assortment includes existing Target products as well as four products available for the first time at Target.

“Target wanted to collaborate with an industry expert to create an assortment that will help our guests find the latest gadgets easily and conveniently,” said John Butcher, vice president, Electronics, Target. “The editorial team at WIRED shares our love for the latest gadgets, and Target’s guests can trust them to offer credible product recommendations.”

In stores, the WIRED Editors’ Picks for Target feature 11 items, including the Olloclip camera lens for iPhone 5, the sleek Adonit Jot Pro Stylus for tablets, NuForce NE-600 M/X earbuds and others. At, guests can find an extended selection of products, such as the Canon PowerShot N point-and-shoot camera. Helpful callouts within the in-store display and online highlight unique features and categorize how the items can be used.

“WIRED has always been about showcasing the role technology and innovation play in improving our lives,” said Scott Dadich, WIRED’s editor in chief. “It’s a pleasure to partner with Target, not only aligning our common commitment to great design, but creating a unique experience for Target guests to discover new and well-made products.”