Clearwater, FL—Tech Data Corporation, among the largest wholesale distributors of technology products and services, appointed Sheri Hedlund as vice president, Product Marketing, Hewlett-Packard (HP) Solutions Group. Hedlund will lead the sales, marketing, technical, and supply chain operations supporting the full HP Solutions portfolio.
Hedlund, who joins Tech Data after 12 years of progressive leadership positions at HP, will report to Joe Quaglia, the company’s senior vice president, U.S. Marketing, and president, TDMobility. Most recently she served as director, PSG Channel and SMB Business Management, U.S. Category. In that role, Hedlund was the executive leader for HP’s $4B+ U.S. channel sales region, encompassing all commercial PSG business units and customer segments. Prior to HP, she was with CYNET as director, Product Management.
“Sheri’s collaborative leadership style and proven record of overachieving business goals make her a great fit to lead Tech Data’s strategic HP business,” said Quaglia. “Our HP Solutions Group is tasked with enhancing the processes and tools that simplify the deployment of HP solutions, as well as increasing efficiency and profitability for HP partners supporting end users of all sizes in both the public and private sectors. I am confident in Sheri’s ability to lead our HP relationship and business results to mutually successful, channel-leading levels.”
“I am excited to join Tech Data and lead the continued growth of the HP Solutions Group,” said Hedlund. “I look forward to leveraging my experience within HP to deepen our partnership, deliver a best-in-class experience, further enhance our offerings and enable our resellers to profitably grow their HP enterprise businesses.” techdata.com
