Huntington Beach, CA—THK Photo Products, Inc., will formally change its corporate name to Kenko Tokina USA, Inc., effective April 1, 2013. The company is the USA authorized importer and distributor of Tokina lenses, Hoya filters, Slik tripods and Kenko photo accessories. It is a wholly owned subsidiary of Kenko Tokina Co., Ltd., of Tokyo, Japan.
THK Photo Products, Inc., is executing this official name change to align itself with its parent company’s global marketing strategy.
“We have seen tremendous growth in our core brands over the last 37 years. We are excited about the name change to Kenko Tokina USA, because it best reflects our company’s identity,” said Yasumi Suga, president of THK Photo Products. “As we continue to grow our brands moving forward, this name change will allow our customers to easily identify our company and the brands we distribute.”
Operating as Kenko Tokina USA, Inc., the company will continue to promote, distribute and service its core brands of products in the USA. Having Tokina Optical Corporation as its founding core, in 1993 Tokina Optical Corporation USA executed a successful merger with Kenko Company USA to form THK Photo Products, Inc. (T for Tokina, H for Hoya, K for Kenko). thkphoto.com