Toshiba Touts Exceria Pro SD Cards with 260MB/sec Speeds as “World’s Fastest”

Toshiba Touts Exceria Pro SD Cards with 260MB/sec Speeds as “World’s Fastest”

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Irvine, CA—Toshiba Corporation announced in Tokyo that it plans to launch a series of SD memory cards that will offer “the world’s fastest data write speed.” The latest edition to its lineup of Exceria memory cards designed for users of high-end digital cameras, the new cards will be launched in major markets worldwide, starting with Japan in October.

Exceria SD cards, compliant with UHS-II, will be available in two series. The Exceria Pro series will provide photographers a data write speed of 240MB/sec, while the Exceria series will write at 120MB/sec. Both are engineered to allow digital camera users to shoot still images continuously at high speed.

The cards are the first in the Exceria line to integrate a newly developed controller compliant with UHS-II, the ultra-high-speed serial bus interface defined in SD Memory Card Standard Ver. 4.10, and they are said to achieve significantly higher data transfer speeds than earlier UHS-I compliant cards.

Toshiba developed the cards to answer the demand by digital camera users for improvements in data transfer rates and write times, so as to be able to takes bursts of photographs in quick succession. This demand has grown increasingly strong as high-performance DSLRs and mirrorless CSCs have gained popularity and moved into the mainstream. Further advances in higher resolution image recording, including 4K/2K video, also fueled demand for transfers of data-rich images at high speed.

Toshiba’s Exceria Pro SD cards, with read speeds of 260MB/sec and write speeds of 240MB/sec, will be available in 16 and 32GB versions beginning October 2013. The Exceria cards, with read speeds of 260MB/sec and write of 120MB/sec, will come in 32 and 64GB versions in November 2013. toshiba.com

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