MoBeam’s “Digital Wallet” Play

MoBeam’s “Digital Wallet” Play

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With mobile marketing really beginning to take hold we are seeing more and more new companies starting to poke their heads into the consumer electronic space. After all, it certainly stands to reason that the  consumers most likely to adopt a new mobile marketing tech are the consumers most interested in CE tech….right?

Such was the case at last week’s CEA Line Shows in New York and mobile tech newcomer MoBeam was there amid all the imaging and CE madness. The Cupertino, Ca-based company offered up a technology that enhances the “digital wallet” theory and their new numi key device gives consumers the opportunity to store all of their loyalty/frequent shopper cards on one digital device that can be used at any checkout lane with a laser bar code scanner.

The numi key’s patented technology converts any bar code to light that imitates a bar code when beamed into any existing laser bar code scanner.  The company plans on expanding the tech to offer digital coupons and gift cards on the numi key as well. Being able to carry all their loyalty and gift cards stored inside one tiny device is shopping Holt Grail kind of stuff for many. The company is also looking into possibly offering advertising plans for specific brands that a retailer carries on the device’s small screen.

Retailers of all shapes and sizes will want to take a closer look at this nifty little device at MoBeam.com

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