San Mateo, CA—GoPro, Inc., introduced its newest camera, the GoPro Hero9 Black, which features “more everything.” In fact, the camera uses a new sensor that delivers 5K video and 20–megapixel photos; next-generation HyperSmooth 3.0 video stabilization with in-camera horizon leveling; a new front-facing display; a larger rear display; as well as 30% more battery life.
Waterproof to 33 feet, the action cam debuted with the new Max Lens Mod accessory. The accessory brings Max HyperSmooth video stabilization and Max SuperView ultrawide-angle photo and video to the Hero9 Black.
GoPro also shared that it has updated the name of its GoPro Plus subscription offering to simply GoPro. The new name reflects how central the subscription service now is to the brand’s product experience.
“Hero9 Black reflects our commitment to delivering what our customers were asking for, including more value for their money,” said Nicholas Woodman, GoPro’s founder and CEO. “Hero9 Black is a beast of a product; and GoPro subscribers can get it for $100 off at GoPro.com while also enjoying unlimited cloud storage of their GoPro footage; up to 50% on everything at GoPro.com; and no-questions-asked camera replacement. And we’re not done, with more value adds coming to GoPro subscribers later this year.”
In addition, the company eliminated plastic from the Hero9 Black’s packaging. What’s more, it added value by packaging the camera in a high-quality travel case that fits additional mounts and accessories.
“Reducing as much plastic as possible from our business is a priority for us,” said Woodman. “We’re excited to package the Hero9 Black in a high-value travel case instead of traditional wasteful packaging; we’re also committed to doing the same with the rest of our cameras by the end of 2021.”
GoPro Hero9 Black Features
The action camera’s new sensor enables 5K 30p, 4K 60p, 2.7K 120p, 1440 120p and 1080 240p video recording. In addition, it captures 20MP still photos and RAW files. What’s more, its new 1.4-inch front color display offers live preview and status modes. It’s also complemented by a larger 2.27-inch rear touch display with touch zoom capability.
With 30% more battery life than the Hero8 Black, the new iteration also offers improved cold weather performance. Key features include HyperSmooth 3.0 with in-camera horizon leveling; TimeWarp 3.0 with Real Speed and Half Speed; 1080p livestreaming; and a 1080p webcam mode. In addition, its power tools include HindSight, LiveBurst, Scheduled Capture and Duration Capture. SuperPhoto + HDR Night lapse video is also possible.
Other features include digital lenses; voice control with 14 commands in 11 languages and six accents; three microphones with advanced wind-noise reduction; and stereo + RAW audio as well as a larger speaker for improved audio playback.
The camera comes with a removable lens cover; a removable, rechargeable battery; and built-in folding mounting fingers. Furthermore, it is compatible with the Max Lens Mod, Light Mod, Display Mod and Media Mod accessories.
The GoPro Hero9 Black is available for an SRP of $449.99, or $349.98 with a one-year subscription to GoPro. Existing GoPro subscribers can also take advantage of the $349.98 pricing at GoPro.com.
Max Lens Mod for Hero9 Black
The all-new Max Lens Mod ($99.99) brings Max HyperSmooth video stabilization and low-distortion ultrawide Max SuperView to the Hero9 Black at up to 2.7K 60 resolution. The accessory also allows for horizon lock even when the camera is rotated a full 360°. This enables creative versatility for social media producers, film and television professionals and weekend warriors, alike.
Hero9 Black-compatible Mods also include the Media Mod for Hero9 Black ($79.99), now with a removable foam windscreen; the Display Mod ($79.99); and the Light Mod ($49.99).
The Max Lens Mod will launch globally starting October 2020. The Media Mod for Hero9 Black and Display Mod are now available. The Light Mod is also currently available.
Subscribing to GoPro
The GoPro subscription service now delivers a better value and end-to-end experience to GoPro users. GoPro subscribers benefit from no-questions-asked camera replacement; unlimited cloud storage of their GoPro photos and video at original quality; enhanced livestreaming to GoPro.com; up to $100 savings on new camera purchases; as well as up to 50% off on mounts and accessories at GoPro.com. This discount also applies to the new lineup of GoPro Lifestyle Gear. 
The GoPro subscription is available for $49.99 annually or $4.99/month.
