San Jose, CA—Adobe launched Slate, a free iPad app that’s designed to make it easy and quick to turn words and images into a story that can be published as laid-out web content. The app brings Adobe’s creative software expertise across digital imagery, page layout, typography and web design to a mass audience.
Slate is made for anyone who wants to communicate with imagery, whether students, nonprofits or small business owners. Through professionally designed magazine-style layouts with fonts, colors and motion, Slate content automatically adapts to any device—tablets, smartphones and computers. Slate creations are links that can be shared via texts, e-mail, embedded in websites or posted on social media channels.
Adobe Slate builds on Adobe Voice, an app for creating animated videos that was named one of Apple App Store’s Best New Apps of 2014. Like Voice, Slate features a collection of themes that set the tone for any story. The interface enables users to add text, choose the right font, color and photo layout, and apply curated looks and motion—all with a tap.
Leveraging an Adobe animation engine, Slate makes words and images move with automatically applied scrolling transitions. Users can add a caption overlay on images, and call-to-action buttons link to online sites to encourage readers to take action, like: “Donate Now,” “Volunteer” or “Learn More.”
“In today’s digital world, everyone wants to share engaging web-based stories that stand out, but often people don’t have the right tools to easily create something impactful,” said Paul Gubbay, vice president of product development, Adobe. “With our move to Creative Cloud, we’re able to tap into our pro-level creative software expertise and bring it to a much wider audience with new tools—first with Adobe Voice and now Slate. Stay tuned for more innovation like this from our teams at Adobe.” adobe.com