Canon Solutions America’s DirectSmile Cloud Marketing Campaign for Print Providers

Canon Solutions America’s DirectSmile Cloud Marketing Campaign for Print Providers


Melville, NY—Canon Solutions America, a wholly owned subsidiary of Canon USA, Inc., and DirectSmile GmbH, a leading supplier of software solutions for cross media marketing automation, launched a suite of cloud-based tools for building, managing, and tracking data-driven personalized marketing campaigns across print, web and mobile media.

The DirectSmile Cross Media suite is a scalable solution that’s designed to bridge the gap between print and Internet for print services providers of all types—from in-plant corporate reprographic departments to commercial printers. The all-in-one solution for personalized communications is comprised of three cloud-based offerings: Print &Web, Cross Media Marketing, and Inbound Marketing.

“Canon Solutions America is proud to be a primary U.S. distributor of DirectSmile Cross Media suite, enabling us to offer state-of-the-art cross media marketing solutions,” said Tracie Sokol, vice president, Marketing, Enterprise Services and Solutions, Canon Solutions America. “For our print customers seeking to enhance their menu of services and evolve into a media service provider, Print &Web is the perfect starting point to begin the journey. We are committed to assisting our customers with this transition, and to help get started, we’re providing a fully functional 90-day subscription of DirectSmile Print &Web with every new imagePress C6011/7011 engine purchased or leased from the Enterprise Services and Solutions division of Canon Solutions America.”

DirectSmile is a cloud-based solution designed to deliver the performance of traditional software directly to the end-user’s desktop, without the investment in IT expertise or infrastructure. Since the solution runs in the cloud, customers always have access to the latest system version, and uptime is assured thanks to DirectSmile’s dedicated servers around the globe.