Canon USA Shows Three PowerShot Cameras with Super Zooms

Canon USA Shows Three PowerShot Cameras with Super Zooms


Las Vegas, NV—Canon unveiled three super-zoom cameras in its PowerShot SX line—the SX530 HS, the SX710 HS and the SX610 HS—featuring built-in Wi-Fi and NFC connectivity to allow users to share images online by connecting to a smartphone, tablet or Wi-Fi computer. The cameras, which will be available in February, are compatible with the new Canon Connect Station CS100 designed for safe image and video viewing, sharing and storage.

PowerShot SX530 HS.
With a 50x, 24–1,200mm equivalent optical zoom lens and optical image stabilization, it combines a 16MP High-Sensitivity CMOS sensor and a Digic 4+ processor to create the Canon HS system for low-light performance. A dedicated movie button lets users record 1080p Full HD video utilizing the 50x zoom, while intelligent IS enables the camera to choose the best settings to produce shake-free images and video. Other features include: zoom framing to intelligently control the lens, making it easy to identify the main subject of the shot; creative shot mode; Smart Auto technology and hybrid auto. It will be available in black. $429.99.

PowerShot SX710 HS.
Offering a 30x optical zoom lens (25–750mm equivalent), the 20.3MP camera employs a High-Sensitivity CMOS sensor and Digic 6 processor to form the Canon HS system. Other features include: intelligent IS; zoom framing assist; 1080p Full HD video recording; a movie button; hybrid auto, which automatically optimizes settings for photos while creating a 720 HD highlight reel; creative shot; short clip mode; and story highlights mode, which creates a highlight reel of selected images using special effects. It comes in black. $349.99.

PowerShot SX610 HS.
This pocketable model uses an 18x optical zoom lens (25–450mm equivalent), a 20.2MP CMOS sensor and a Digic 4+ processor. It features Canon’s HS system and auto zoom mode that frames the subject by zooming in and out. It will be offered in black or white. $249.99.