Contour Reenters POV Action Camera Market with New Ownership

Contour Reenters POV Action Camera Market with New Ownership


Provo, UT—Contour, a pioneer in the action sports camera industry, is now under new ownership and is again a contender in the point-of-view (POV) action camera market. Contour has completed a financial overhaul, reorganized its plans for new product innovation and built a framework for improved distribution.

The company is already focused on regaining market share through select distributors worldwide. According to a Contour spokesperson, the brand’s financial outlook is solid with key retailers committing to the product line in every target market.

“The aim is clear—we want to create a world-class company to support this world-class product,” added Danny Lysenko, CEO of Contour. “While recovering Contour’s position in the market, we’ll continue the long tradition of being at the forefront of innovation and bringing to market beautifully simple, yet ultimately professional cameras.”

In the coming months, the company plans to launch new cameras that feature the same streamlined styling that has been its signature for more than a decade. With technology that includes a one-touch locking record switch, laser alignment system and 270º rotating lens, the new Contour cameras will be designed to deliver digital clarity and easy-to-use convenience.

The company’s return to the market is punctuated by the relaunch of its website, which currently offers the Contour+2 with wireless smartphone connectivity, the waterproof Roam2 and a full range of accessories.