Melville, NY—Canon USA added a white version of the EOS Rebel SL1 digital SLR camera to its EOS system line, along with the Canon EF 16–35mm f/4L IS USM and the EF-S 10–18mm f/4.5–5.6 IS STM wide-angle zoom lenses. The lenses provide Canon DSLR shooters with the ability to capture photographs and videos of spacious landscapes and other scenes.
Introduced in March 2013, Canon bills the Rebel SL1 as “the world’s smallest and lightest digital SLR camera.” The white SL1 camera kit is complemented by a matching white EF-S 18–55mm f/3.5–5.6 IS STM lens.
The EF 16–35mm f/4L IS USM lens is the first L-series wide-angle zoom equipped with image stabilization. The EF-S 10–18mm f/4.5–5.6 IS STM wide-angle lens is an affordable option for entry-level users.
“Having just reached a milestone of producing 100 million EF lenses, Canon is dedicated more than ever before to its heritage of creating outstanding optics for photographers of all levels,” said Yuichi Ishizuka, president and COO, Canon USA. “The EF 16–35mm f/4L IS USM and EF-S 10–18mm f/4.5–5.6 IS STM ultra-wide zoom lenses, when paired with Canon EOS Digital SLR cameras, are powerful tools that can enhance any photographer’s creativity. And new to the U.S. market, the white EOS Rebel SL1 Digital SLR camera with its companion white lens, provides users with high-quality images in a small, compact body that is easy to bring along on all their summer adventures.”
EF 16-35mm f/4L IS USM. Compatible with all EOS DSLRs, including the full-frame EOS 5D Mark III and EOS 6D, the compact EF 16–35mm f/4L IS USM ultra wide-angle zoom offers an optical image stabilizer (IS) for shake correction up to four shutter speed steps, making handheld shooting possible in dimly lit scenes. An intelligent CPU in the lens automatically selects the optimal IS mode by recognizing differences between normal handheld shots and panning. This technology supports a greater range of creative expression for photographers in otherwise difficult shooting situations, such as dark indoor scenes where flash photography is prohibited, in places where a tripod cannot be used or when shooting at low ISO speeds.
The lens features newly developed Canon optics that incorporate three GMo (Glass-Molded) aspheric lens elements, including a large-diameter aspheric lens, which help correct aberrations. Two additional UD lens elements help reduce chromatic aberration from edge to edge throughout the entire zoom range. The lens also employs enhanced fluorine lens coatings on the front and rear surfaces to repel dust particles and help ensure color balance while minimizing ghosting. The inner focusing and ring USM are engineered for silent, fast autofocusing, and full-time manual focus is available in autofocus (AF) mode. In addition, a nine-blade circular aperture creates soft backgrounds, and the lens has a minimum focusing distance of 11 inches throughout the zoom range and a maximum magnification of 0.23x at the telephoto end.
EF-S 10–18mm f/4.5–5.6 IS STM. Created to be a companion lens for the EOS 70D, Rebel T5i, Rebel SL1 and other EOS DSLRs with APS-C-size image sensors, this lens expands Canon’s line of Stepping Motor (STM) lenses. For entry-level users, the wide-angle lens offers the ability to shoot creative, high-quality images and video in tight indoor locations or photos where the subject is close up, yet the surrounding area can still fill the frame. Also with an optical image stabilizer, the compact lens provides shake correction up to four shutter speed steps. Its stepping motor and newly designed focus mechanism are geared for Canon EOS movie servo AF to provide smooth, quiet, continuous autofocusing during video shooting, as well as when taking photos.
This lens features one UD lens element to help reduce chromatic aberration throughout the zoom range as well as enhanced multilayer coatings to aid in ensuring color balance while minimizing ghosting and flare. A seven-blade circular aperture creates bokeh backgrounds.
The EF 16–35mm f/4L IS USM and the EF-S 10–18mm f/4.5–5.6 IS STM ultra-wide lenses are scheduled to ship in June for $1,199 and $299.99, respectively.
The Canon EOS Rebel SL1 and EF-S 18–55mm f/3.5–5.6 IS STM lens kit in white is scheduled for the end of June for $749.99. usa.canon.com