CEA Introduces New Terminology for Digital Imaging Sector

CEA Introduces New Terminology for Digital Imaging Sector

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Arlington, VA—The Consumer Electronics Association (CEA) announced a new set of camera terminology for digital imaging-related communications and promotions to help provide consistency and clarity for retailers and consumers.

The new terms and definitions are as follows:

•    DSLR (short for digital single-lens reflex cameras). This subset of ILC cameras is made up of models that include a mirror mechanism.
•    Mirrorless (short for mirrorless interchangeable-lens cameras). A subset of ILC cameras, they do not include a mirror mechanism.
•    ILC (short for interchangeable-lens cameras) includes both DSLR and mirrorless cameras, which by definition use interchangeable lenses.

Last year, CEA’s Digital Imaging board identified the need for a new set of terminology that better represents the industry innovations of today. It launched a working group to explore various imaging terms and recommend updated terminology. The Digital Imaging board approved the updated terms and definitions, and implementation is now underway.

“The digital imaging sector is constantly innovating and evolving, and we need to keep consumer messaging at the forefront for our market,” said Neal Manowitz, deputy vice president, Digital Imaging, Sony North America, and chairman of the ILC Working Group. “This was certainly a team effort, and I especially want to thank my working group colleagues from B&H Photo, Fujifilm, Panasonic, Ricoh, Samsung, Tiffen and Walmart. This new terminology represents our industry in its current state today but also assures consumers of where products and categories will be in the coming years.”

The Consumer Electronics Association (CEA) is the technology trade association representing the $286 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative and regulatory advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces CES. ce.org

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