Spring is finally here, and photographers of all stripes are shedding their winter wear, picking up their photo gear and renewing their passion for photography. And, for photo retailers, next month is an important one. Not only is May National Photo Month, but it’s also the month we honor Mom—the primary memory keeper and family historian!
There is no better month to reach out to the photographers who are near and dear to our industry, and with Mother’s Day coming, what better reason is there for doing a fun, promotional display of cameras that make terrific gifts for moms of all photographic skill levels. Be sure to point out that today’s cameras not only offer incredible, easy-to-use features that can raise their photography to a level no smartphone can match, but they also come in an amazing array of fun colors. Here is just a sample of models that are available in rainbow hues to fit any mom’s personal style.
Nikon Coolpix P600. With its powerful 60x optical zoom Nikkor Super ED glass lens, mom can capture the nuance of a child’s expression as she scores a goal, or the flittering of a distant bird. It features: a 24–1,440mm (equivalent) zoom; a 120x dynamic fine zoom; built-in image stabilization; a 921k-dot, 3.0-inch vari-angle LCD; an electronic viewfinder; a 16.1 megapixel BSI CMOS sensor; Full HD 1080/60i video recording; manual controls; the new moon and bird-watching modes; improved battery life; and built-in Wi-Fi for instant sharing. $499.95. nikonusa.com
Olympus Tough TG-830 iHS. With a 16MP, BSI CMOS sensor and TruePic VI processor that fuel Olympus’s iHS Technology, the adventureproof TG-830 iHS delivers impressive low-light performance and high-speed responsiveness to capture fast-action subjects, night scenes and other tricky shots above and below the surface. It’s waterproof to 33 feet, shockproof to 7 feet, freezeproof to 14°F, dustproof and crushproof (220lbf). It also features: Full HD video recording and 120-fps recording for slow motion playback; 5x wide-angle optical zoom; a high-res 3.0-inch LCD; a GPS and e.compass system; and 11 magic art filters. $199.99. olympusamerica.com
Pentax K-50. A mid-level DSLR with advanced functionality, the K-50 can be ordered in a selection of 120 color combinations for complete personalization. With specs rivaling a top-tier DSLR, it features: a 16MP, APS-C-format CMOS sensor; 6-frames-per-second continuous shooting; ISO settings up to 51,200; a 100% field-of-view viewfinder; a 921,000-dot, 3.0-inch LCD; in-body shake reduction; an advanced autofocus module with four optional focusing screens; Full HD 1080p H.264 video recording; and Pentax weather sealing. $495.99 body only. us.ricoh-imaging.com
Sony Cyber-shot DSC-TX30. This stylish P&S delivers creative features in an ultracompact body, making it easy to capture memories on the go. Mom can make crystal-clear pictures and Full HD video poolside without a worry. The pint-sized camera has an 18.2MP Exmor R CMOS sensor and 5x Carl Zeiss optical zoom lens, plus it’s waterproof, dustproof, freezeproof and shockproof. A generous 3.3-inch OLED touch screen provides sharp images to frame shots, adjust settings and review content. Plus, the TX30 captures detailed close-ups in magnifying glass plus mode with built-in LED lights to eliminate shadows. $269.99. sony.com
Fujifilm FinePix XP70. The latest addition to the XP series, the rugged FinePix XP70 P&S camera is waterproof to 33 feet, shockproof to withstand a fall from 5 feet, freezeproof to 14°F and dustproof. It features a 16 megapixel, high-speed CMOS sensor, a 5x, 28–140mm optical zoom lens, Wi-Fi connectivity for one-touch transfer to smartphones and tablets, and Full HD video capture at 1080p, even underwater. Plus, its advanced filter options can add an artistic flair to both stills and video. $229.99. fujifilmusa.com
Samsung NX mini. This CSC sports a 0.89-inch body yet employs a 1-inch, 20.5MP BSI CMOS sensor and functions to indulge in selfie shooting: a 3.0-inch touch display that flips 180º; a 9mm wide-angle kit lens to capture groups at arm’s length; and hands-free wink shot mode, where mom sets up the shot and winks at the camera, which automatically takes the shot. Other features include: 6-fps shooting; ISO 160–12,800 (max 25,600); “tag & go” that pairs it with NFC smartphones by touching them together for a host of sharing functions; baby monitor mode, which activates a smartphone when noise is detected to alert parents; and Full HD video. $449 with 9mm NX-M lens. samsung.com
Panasonic Lumix DMC-TS5. The Wi-Fi enabled TS5 is built to deliver go-anywhere imaging performance. NFC and Wi-Fi functions connect it to a smartphone so mom can instantly share her adventures. It’s waterproof to 43 feet, shockproof from 6.5 feet, freezeproof to 14ºF and crushproof to 220 pounds. The TS5 will start and stop video recording from a smartphone/tablet, and mom can use its creative control (in recording mode) and creative retouch features (in playback mode) to enhance photos. Other specs are: 16.1MP; 4.6x optical zoom; a 3.0-inch LCD; and built-in GPS. $279.99. panasonic.com
Canon PowerShot Elph 340 HS. Its 12x optical zoom puts mom into the action, and Wi-Fi means she can transfer images/video directly to social networks, mobile devices and PCs. She can also shoot remotely with a smartphone/tablet to capture group photos. And its 16MP High-Sensitivity CMOS sensor combines with a Digic 4+ processor to create the Canon HS system, designed to provide consistent image quality, even in low light. Other features include: creative shot mode; Full HD video in MP4 format; and hybrid auto and smart auto mode that recognizes 32 predefined scenes. $199.99. usa.canon.com