DIMA 2013 Conference Featured as Premier Digital Imaging Educational Event

DIMA 2013 Conference Featured as Premier Digital Imaging Educational Event


The DIMA 2013 Conference at Bally’s Las Vegas, January 6–7, 2013, will be the year’s premier educational event for digital imaging professionals. Topics and tracks for the conference include social media, retail strategy and marketing, photo publishing and custom photo products, professional tips and tricks, and all the trends happening in photo.

The DIMA and PSPA/SPAA conferences, which immediately precede PMA@CES 2013, will also bring you the latest in imaging technologies and trends, including the following.

Consumer Generated Augmented Reality. How is augmented reality impacting the photo-imaging industry? Is it here to stay? How can professional labs and studios benefit from this technology and create additional revenue streams? Join AR expert Michael Mandella as he presents the latest trends in this innovation imaging technology. AR technology gives everyday consumers the ability to create, manage and share augmented reality using their own uploaded content, especially images. This session will discuss how photo retailers can benefit from this development.

Solid State Media vs. Optical Media for Photo Archiving
. Do you know the benefits and drawbacks of optical media for use in long-term archival applications? Are you familiar with the benefits and drawbacks of USB flash memory for archiving image files? Join Robert Zollo, president of Software Architects, as he debunks some common misunderstandings about both media types. You will leave this session with a practical strategy for preserving and protecting valuable content in an affordable and easy-to-implement manner.

Mobile Imaging and Retail Category Growth.
There is an unprecedented opportunity for retailers from the growth in popularity of smartphones and tablets, mobile commerce platforms, and demand for personalized output. Join Frank Baillargeon, president of Jondo, as he outlines how mobile imaging is changing the way your customers interact with their images. Learn how to shift your retail mindset to capitalize on this opportunity.

Online Videos as Powerful Marketing Tools.
Video content has become an essential online marketing tool; it persuades, informs, entertains and inspires your audience. Research shows that an online video is 26 times more memorable and effective than text alone. But how can you create your own professional-looking video quickly, easily and on a budget? Photographer and Telly Award-winning TV personality Erin Manning will share her practical ideas and tips for creating a simple yet powerful video. You’ll learn to create an effective plan that will identify your strengths, how to light and compose your shots to draw your viewers in, and optimize and share your video to increase your chances of going viral. Manning will give you the creative ideas, practical techniques and confidence for creating your own successful video.

In conjunction with the DIMA 2013 Conference, the Society for Imaging Science and Technology (IS&T)—a nonprofit organization whose goal is to keep members aware of the latest scientific and technological developments in the field of imaging through conferences and publications—will hold the fourth International Symposium on Technologies for Digital Photo Fulfillment.

The symposium will offer a unique opportunity for technical professionals and lab/store owners to meet and discuss the advances and future directions of consumer and professional photo-related products. The conference addresses all aspects of generating consumer and professional photos—from capture and image processing to various modes and methods of output. Photo fulfillment ultimately means a tangible product for the end consumer, such as soft display on a computing device, hard copy output and photo gifts.

This year’s symposium, colocating with the DIMA conference, will include an emphasis on all types of output media and equipment.

     DIMA 2013 and PSPA/SPAA 2013 Keynote
Bestselling author Janine Warner will be the keynote speaker at the DIMA 2013 and PSPA/SPAA 2013 conferences, on January 7, 2013 at Bally’s Las Vegas.

In her presentation, “Reputation on the Line: Building, Managing and Protecting Your Personal and Professional Reputation Online,” Warner will take attendees on a journey through the Internet, sharing hilarious stories of mistaken identity, devastating accounts of cyber shame, cautionary tales about the rise of cyber vigilantism and inspiring tales of online success. The keynote will drive home one vital fact: in our increasingly mobile, connected world, your online reputation creates both unprecedented opportunities and extraordinary risks.

“As an imaging retailer, I’m looking forward to Warner’s wisdom and direction, and learning how to maximize the opportunities to build stronger relationships with my customers through online communication,” said Allen Showalter, PMA’s president and owner of King Photo in Harrisonburg, Virginia.

Warner will offer an incisive look at how the digital revolution has transformed the way we establish and maintain personal and professional relationships, and she will share steps that attendees can take to enhance their online reputations.

The presentation’s key talking points will be: three ways to build your online reputation while protecting your privacy; research techniques that can help you make stronger connections; winning strategies that turn critical reviewers into loyal customers; and how to create an online image that does justice to—and maybe even looks better than—the real you.

Warner is the creator of DigitalFamily.com, a full-service interactive agency that offers online reputation management, web design, iPad App development, content strategy, and Internet marketing. She has written or coauthored more than 25 books, including Web Sites DIY for Dummies, iPhone & iPad Web Design for Dummies, and every edition of Dreamweaver for Dummies. She’s also created more than 50 hours of training videos about web design and Internet marketing. pmai.org