DIR April 2013 Tech Trends: How Quickly Are Cameraphones Replacing Cameras?

DIR April 2013 Tech Trends: How Quickly Are Cameraphones Replacing Cameras?

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NPD’s Imaging Confluence study finds that while everyday photos are increasingly captured on a cameraphone, consumers are less likely to rely on cameraphones to record memories of more important events such as a vacation.

Vacationers, according to the findings, are more likely to reach for a traditional camera for images to share with others and keep as family memories.—Patricia Lloyd, Account Manager, The NPD Group

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