DIR September 2014 Tech Trends: Sales of Wi-Fi Enabled Digital Cameras See...

DIR September 2014 Tech Trends: Sales of Wi-Fi Enabled Digital Cameras See Strong Growth

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In response to the increasing challenge from smartphone photographers, Wi-Fi enabled digital camera sales increased 61% during the first half of 2014. As a portion of total point-and-shoot camera and DSLR combined sales, Wi-Fi enabled accounts for nearly a quarter (23%) of all units. This is up from just 9% during the same period last year.

The addition of the feature, however, has not raised prices for consumers.  Average selling prices for Wi-Fi enabled point-and-shoot cameras declined 7% during this time, while DSLR ASPs fell by 3%.—Ben Arnold, Executive Director, Industry Analyst, The NPD Group

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