DIR July/August 2013 Tech Trends: U.S. Households with Children Hold the Line...

DIR July/August 2013 Tech Trends: U.S. Households with Children Hold the Line on Camera Market

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In 2013, U.S. digital camera ownership dropped to 68% from 71% in 2012, most directly as a result of a decline in the household penetration of point-and-shoot cameras, according to The NPD Group’s 2013 Household Penetration Study.

The one segment of the market where the ownership of any imaging device didn’t decline was in households with children under the age of 18. While in these homes point-and-shoot ownership did decline, DSLR ownership saw no significant change.

One area of growth was among interchangeable-lens or compact system cameras, which increased two percentage points.—Ben Arnold
Director, Industry Analysis, The NPD Group

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