Hasselblad and Shriro Pacific to Form Hasselblad Subsidiary in Japan

Hasselblad and Shriro Pacific to Form Hasselblad Subsidiary in Japan


Redmond, WA—Hasselblad and Shriro Pacific, Hasselblad’s distribution partner in the Asian region, will form a Hasselblad sales company in Japan to strengthen Hasselblad’s brand presence and market position in that important camera market.

The new company, Hasselblad Japan KK, will operate from well-located, modern offices in the Omotesando/Harajuku area, and William Penrice, former Hasselblad area sales manager for Asia Pacific, will be its president. Egon Heldner, managing director of Shriro (H.K.) and regional head of the Shriro Group’s Imaging business, will join the board of the new company to support the Japan operation as well as Hasselblad’s business development in the region.

After a transition of the Hasselblad sales & service operation from the existing Shriro sales operation, Hasselblad Japan will focus on strengthening its market position in Japan and expanding the business.

“Hasselblad and Shriro started the new market drive in Japan with an Open Studio Day at the Shinonome Ruy Studio in Tokyo on June 26 this year, involving Italian portrait artist photographer Monica Silva,” William Penrice said. “We are confident that with the fundamentally reengineered Hasselblad product lineup after photokina 2012, the new sales operation will be able to significantly enhance Hasselblad’s overall market position in Japan.” hasselbladusa.com