Union, NJ—Hasselblad’s new CFV-50c, which will have a price tag of nearly $15,000, is engineered to work on almost every V camera made by the company since 1957. The state-of-the-art digital back boasts the same functionality and performance level as the company’s H5D-50c camera.
The announcement comes as Hasselblad underpins its focus on core customers in the medium-format sector. Ian Rawcliffe, Hasselblad CEO, commented: “We have experienced a substantial resurgence of interest in our iconic V cameras—users love the traditional ergonomics and the unique appearance. Our research has shown that although we no longer manufacture V models, there is a big demand from our dedicated V system users who want to be able to continue to use their classic cameras but also desire access to our latest technology. The new CFV-50c, with its supreme image quality, is our response to that demand.”
Key features of the new CFV-50c include a 50 megapixel CMOS sensor with ISO values up to 6400 to provide lower noise levels; long exposures with noise-free images; a larger, 3.0-inch LCD screen with higher resolution; a new menu system and button layout; a 12.5 megapixel JPEG option in addition to the RAW file; the classic Hasselblad square crop option; and a remote control option from Phocus using a 500EL-type or 503CW with winder.
The camera is said to offer simple operation, with no external cables required. Other enhancements include Live Video in Phocus in color, a much higher frame rate than earlier CCD-based CFV backs, and a new programmable button—a shortcut to a photographer’s most frequently used function. Photographers can also use the PM90 and PME90 90º viewfinders for easier portrait or vertical shooting. hasselbladusa.com
