Digital SLRs have shown dramatic changes in best-selling price bands from Q1 2012 to Q1 2013, according to NPD’s Retail Tracking Service. As pricing drops for older DSLR models and new lower priced cameras are introduced to market, we see price bands shift from year to year.
For example, 2012’s top-selling $750 DSLR may sell for $650 in 2013. In addition, in both the first quarters of 2012 and 2013, more than 72% of the digital SLRs sold were priced at less than $800.—Patricia Lloyd, NPD Account Manager
