Melville, NY—Nikon inviting attendees of the 2014 CES to visit its booth to explore its cutting-edge imaging technologies and latest products through interactive displays, exhibits and collaborations. The company offered presentations from individuals “doing amazing things with Nikon technologies,” including visual artist Alexx Henry’s unique “xxArray” for 3D modeling.
Visitors to the booth also had the opportunity to view presentations from several Nikon professional photographers and Nikon Ambassadors, who used Nikon cameras and Nikkor lenses in unconventional yet innovative applications. Presenters included Ami Vitale, Dixie Dixon, Mike Corrado and Corey Rich.
“This year at CES, Nikon showcased the unconventional and previously impossible applications that have become a reality with the aid of Nikon’s advanced imaging technologies. We encouraged attendees from all industries to visit our space, to see how Nikon’s strength as a business partner can help any organization bring their story to life,” said Masahiro Horie, director, Marketing and Planning, Nikon Inc.
Visitors could check out interactive displays of the latest products, a photography area, demonstrations of Nikon camera connectivity and Alexx Henry’s xxArray in action. The 64-camera installation, utilizing Nikon D5200 and D5300 DSLRs and Nikon’s wireless remote system, demonstrated next-generation 3D and 4D modeling applications.
Nikon also displayed its next flagship DSLR, the D4S, which is in development. The D4S will offer advances over the D4 DSLR, including enhanced image quality enabled by a new image-processing engine. It will feature more advanced autofocusing performance for professional sports, nature and event photographers as well as photojournalists, and enhanced low-light abilities. Its availability and SRP will be announced at a later date.
D3300 DSLR. With a 24.2 megapixel DX-format CMOS sensor and Expeed 4 image processor, the lightweight D3300 is designed to enable even DSLR newbies to capture stunning images and Full HD video. With an enhanced guide mode that shows basic camera functions and how to create specific effects, and optional Wi-Fi connectivity via an adapter, the D3300 will be kitted with the smaller, redesigned AF-S DX Nikkor 18–55mm f/3.5–5.6G VR II lens.
For FX-format DSLR photographers, Nikon announced an addition to its line of f/1.8 prime lenses—the AF-S Nikkor 35mm f/1.8G lens with the popular 35mm focal length. The new lens is said to provide low-light performance whether shooting landscapes, portraits or travel photos.
Nikon introduced the Coolpix L830 as well as the Coolpix S6800, S5300, S3600 and L30. All will ship in February.
Coolpix L830. A user-friendly, ergonomically designed long zoom, the L830’s super telephoto lens provides a 34x optical zoom range and a 68x dynamic fine zoom range. It features: a 16 megapixel, backside illuminated (BSI) CMOS sensor to deliver photos and Full HD (1080p) video even in low light; a lens-shift vibration reduction (VR) system to combat blurring in photos and new hybrid VR system for videos; easy auto mode and smart portrait system with 18 scene modes; special effects like filter effects and skin softening; a 3.0-inch (921,000-dot) tilt-LCD; strategically placed menu buttons that are easy to navigate; and the use of AA batteries. It will ship in black and red for $299.95.
Coolpix S6800. With a 12x optical zoom, 24x dynamic fine zoom and built-in Wi-Fi, the sleek S6800 offers: a 16MP BSI CMOS sensor; 18 scene modes; target finding AF to help ensure sharp photos in nearly any situation; a 3.0-inch LCD; glamour retouch with glare reduction, lipstick, mascara and eye shadow; and built-in Wi-Fi that lets users share photos via their smart devices and the Wireless Mobile Adapter Utility app. It will come in black, white and red. $219.95.
Coolpix S5300. This P&S lets users share photos instantly with built-in Wi-Fi. Its features include: an 8x optical zoom and 16x dynamic fine zoom; a 16MP CMOS sensor; advanced scene auto selector for worry-free shooting; and video recording enhanced with hybrid VR. It will retail in plum. $179.95.
Coolpix S3600. The affordable yet stylish S3600 sports a compact body (0.8-inch thick) that slides into a pocket. It features: an 8x optical zoom and 16x dynamic fine zoom; a 20.1MP CCD sensor; 18 scene modes; smart portrait system; target finding AF; and 720p HD video with hybrid VR. It will be offered in silver, black, pink and blue. $139.95.
Coolpix L30. The easy-to-use 20.1MP L30 features: HD video recording; a 5x optical zoom; easy auto mode; smart portrait system with advanced glamour retouch; an easy-to-hold grip and intelligent button layout; the use of AA batteries; and a red body color. $119.95. nikonusa.com