Melville, NY—Nikon unveiled its compact D3400, an entry-level DSLR that enables photographers to share images from nearly anywhere via Nikon SnapBridge. Through always-on Bluetooth Low Energy (BLE) technology, SnapBridge allows photographers to transfer images from the camera to a smart device. Once paired, the D3400 will remain connected to the device and transfer photos automatically, without reconnecting each time.
And for those looking to learn more about photography, the D3400 features Nikon’s guide mode. It provides step-by-step assistance when adjusting camera settings to help them learn how to capture the best photos.
Nikon also announced four lightweight lens options for the D3400. The AF-P DX Nikkor 18–55mm f/3.5–5.6G VR and AF-P DX Nikkor 18–55mm f/3.5–5.6G are zoom lenses for everyday shooting. The AF-P DX Nikkor 70–300mm f/4.5–6.3G ED VR and AF-P DX Nikkor 70–300mm f/4.5–6.3G ED are compact telephotos for capturing faraway action.
“Featuring a variety of user-friendly features like Nikon SnapBridge, the new D3400 gives those new to DSLR photography the opportunity to proudly capture what they love and easily share with friends and family,” said Kosuke Kawaura, director, Marketing and Planning, Nikon Inc.
“The introduction of the new series of Nikkor lenses demonstrate Nikon’s commitment to providing affordable and versatile lens options to DX-format DSLR photographers looking to capture their own unique perspective of the world.”
The D3400 employs a 24.2 megapixel CMOS sensor and Expeed 4 image processor. Together they offer improved image quality at high ISOs, enhanced auto white balance for true colors and faster processing. Another result is improved battery life.
The camera also has an ISO range from 100–25,600, which helps produce photos and Full HD video with low noise. And the enhanced ISO settings aid in capturing sharp photos and video in low light. Also featured is an 11-point autofocus (AF) system. Additionally, the new DSLR is capable of continuous shooting at up to 5 frames per second.
For first-time DSLR users, Nikon’s guide mode is designed to help develop photography skills. It showcases the best camera settings for any scene. By turning the top command dial to this mode, users are prompted with capture options. And the camera guides them through the settings to create that desired image. In addition, in-camera scene modes automatically provide optimal settings, without users making adjustments.
For creative shooting options, there are also effects modes such as silhouette and miniature photography.
Four Nikkor Lenses Debut with the D3400
Additionally, Nikon announced two lightweight zoom lenses: the AF-P DX Nikkor 18–55mm f/3.5–5.6G VR and AF-P DX Nikkor 18–55mm f/3.5–5.6G. The lenses are equipped with Nikon’s Stepping Motor technology, developed for quick, smooth, quiet autofocus.
Designated AF-P Nikkor, these lenses are engineered for faster, smoother AF speed during live view (contrast-detection AF). They also allow for quieter operation during video recording to minimize camera noise.
The Vibration Reduction (VR) technology of the AF-P DX Nikkor 18–55mm f/3.5–5.6G VR offers up to four stops of image stabilization. This aids in capturing blur-free images in challenging light or when shooting handheld.
In addition, the new AF-P DX Nikkor 70–300mm f/4.5–6.3G ED VR and AF-P DX Nikkor 70–300mm f/4.5–6.3G ED are telephoto zooms. They, too, are equipped with a stepping motor, helping reduce the size and weight of the lenses. The AF-P DX Nikkor 70–300mm f/4.5–6.3G ED VR also features VR technology with up to four stops of image stabilization.
Pricing and Availability
The Nikon D3400 kitted with the AF-P DX Nikkor 18–55mm f/3.5–5.6G VR has a suggested retail price (SRP) of $649.95. The D3400 is also available in a two-lens kit that adds the AF-P DX Nikkor 70–300mm f/4.5–6.3G ED for $999.95.
Furthermore, the lenses will be sold separately for the following SRPs. The AF-P DX Nikkor 18–55mm f/3.5–5.6G VR, $249.95; AF-P DX Nikkor 18–55mm f/3.5–5.6G, $199.95. The AF-P DX Nikkor 70–300mm f/4.5–6.3G ED VR, $399.95; AF-P DX Nikkor 70–300mm f/4.5–6.3G ED, $349.95. nikonusa.com