Panasonic Unveils Classically Styled, Mirrorless Lumix DMC-GF7 with Selfie Functions

Panasonic Unveils Classically Styled, Mirrorless Lumix DMC-GF7 with Selfie Functions


Newark, NJ—Panasonic’s DMC-GF7 is a classically styled, digital single-lens mirrorless system camera that offers contemporary selfie shooting features. The new Lumix employs a 180º flip-up, 3-inch, 1,040K-dot touch-screen LCD monitor with intuitive operation. Once the monitor is tilted up to 180º, the camera goes into self-shot mode automatically.

In self-shot mode, various functions for taking high-quality selfies—face shutter, buddy shutter and beauty functions—are enabled. Then, via Wi-Fi connectivity, shooters can sync the camera to their smartphone or tablet without using a password to expand shooting flexibility. When paired, the smartphone/tablet acts as a remote shutter with a monitor, and with the camera’s instant transfer function, photos are automatically sent to the smartphone immediately after shooting. Both photos and video can also be archived to a computer via a wireless home router.

The DMC-GF7 incorporates a 16 megapixel Digital Live MOS sensor and a Venus engine, to produce images with sharp resolution, even in low light and when ISO 25,600 is selected. Its contrast AF system is engineered for speed and accuracy by exchanging the digital signal between the camera and the lens at 240 frames per sec. AF functions include face/eye detection AF, low light AF, pinpoint AF and one-shot AF.

The compact system camera also provides Full HD 1,920×1,080, 60p video recording in AVCHD progressive and MP4 formats with Dolby Digital stereo sound. Full-time AF and tracking AF are both available during video recording. Cinematic 24p video with the bit rate of 24 Mbps is also possible. Plus, the GF7 offers a new video recording option, called snap movie mode, that lets users record video in a designated period of time (2/4/6/8 seconds) as they shoot “moving photos.” A wind cut function additionally blocks out most of the noise from background wind.

Other features include: iA (intelligent auto) mode and a scene guide that make it easy for beginners; portrait, child and scenery modes that are used often have respective shortcuts on the dial; high-speed burst shooting at 5.8 fps in full resolution; the jump snap function that lets users photograph themselves jumping as if they are flying using a remote control function via Wi-Fi; and an extra-tele conversion feature that extends the zoom range by 4.8x “without deterioration of image quality in smaller resolution.”

Panasonic’s Lumix DMC-GF7 will be available in black and pink, with a 12–32mm kit lens. Pricing to be announced.