Secaucus, NJ—German soccer star Marco Reus agreed to a personal endorsement deal with Panasonic. The 24-year-old Borussia Dortmund midfielder is to become a brand ambassador for the company’s Lumix G range of digital cameras. He will appear in a series of campaigns to promote the product in Germany, with a focus on print campaigns in national newspapers.
“As a player I need to be technically accurate, flexible and react quickly—those are the qualities I associate with the Lumix G system camera,” said Reus. panasonic.com