PIR March 2013 Tech Trends: Men and Women Differ on Camera Feature...

PIR March 2013 Tech Trends: Men and Women Differ on Camera Feature Preferences

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Male consumers are attracted to the technology of mirrorless hybrid cameras, particularly the ability to use interchangeable lenses and their advanced features.

Female camera purchasers, however, look for quality images and ease of use in a camera. A camera that is easy to carry and shoots continuously appeals to females, although they are less likely to look for HD video capability. npd.com

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