Tokyo, Japan—Shiro Kondo, the president and CEO of Ricoh Company, announced an organizational change in Ricoh’s imaging system business, which includes its consumer digital camera and security system units. Moving forward, responsibility for the company’s consumer digital cameras will solely be given to Pentax Ricoh Imaging Company.
In October 1, 2011, following Ricoh’s July acquisition of Hoya Corporation’s Pentax Imaging Systems Business, Ricoh renamed that business Pentax Ricoh Imaging Company (PRI), with Zenji Miura serving as president. Since that time, Ricoh managed its global imaging system business under two distinct brands—Ricoh and Pentax. Ricoh brand digital cameras were designed, developed and sold by Personal Multimedia Product Company (PMMC), an internal organization of Ricoh, while Pentax brand digital cameras were designed, developed and sold by PRI.
Now, in an effort to strengthen customer relationships and provide innovative products and services, Ricoh will reorganize this structure, and effective April 1, 2012, PRI will assume total responsibility for Ricoh’s worldwide consumer digital cameras for the B2C market. This will include Ricoh development resources to improve capabilities and support Ricoh branded cameras.