Ridgefield Park, NJ—Samsung Electronics announced a unique relationship with Best Buy that enables customers to explore, purchase, activate and service Samsung’s portfolio of mobile products, including connected cameras, and accessories. The Samsung Experience Shop will be installed in more than 1,400 Best Buy and Best Buy Mobile specialty stores across the U.S. beginning this month.
By early May, 900 Best Buy and Best Buy Mobile specialty stores will feature the Samsung Experience Shop, with the remainder launching by early summer. At these shops, consumers can interact with Samsung’s full range of mobile products—including connected cameras, smartphones, tablets, laptops and accessories—and experience how the devices connect together to enrich their lives.
Select Best Buy stores will have Samsung Smart Service, with dedicated Samsung Experience Consultants and Best Buy blue shirt sales associates to assist customers with purchasing and activating mobile products on the carrier of their choice, understanding the device, and supporting them throughout the lifecycle of their product. The specially trained Samsung Experience Consultants will assist with product demonstrations, basic product services, Samsung account setup, warranty registration and post-purchase support.
“Samsung has been delivering the latest innovation across the consumer electronics category for some time,” said Dale Sohn, president of Samsung Telecommunications America. “With the Samsung Experience Shops, we are ensuring consumers get the most of that innovation by learning how to leverage their mobile devices across our ecosystem of consumer electronics. Consumers will have one place to not only explore and learn about our full portfolio of mobile products, but also the support of a Samsung expert to help with selecting and servicing them. This will truly be a unique mobile shopping experience.”
The shops will vary in size, with the largest being approximately 460 square feet. Within the larger shops, the Samsung Connected Solutions area creates a place for customers to see how Samsung devices connect and share content across multiple screens.
“We look forward to showcasing Samsung products in the Samsung Experience Shop in all Best Buy and Best Buy Mobile locations. This is part of our Renew Blue transformation strategy—working closely with vendor partners to innovate and drive value, while also updating our stores to focus on growing and profitable categories,” said Shawn Score, head of U.S. Retail for Best Buy. “Our promise to our customers is simple: we’re committed to providing the best value, service and selection. Our partnership with Samsung on the Samsung Experience Shop is another way we’re delivering on that promise.”