Sigma Corp. of America Announces Pricing & Availability of 50mm f/1.4 DG...

Sigma Corp. of America Announces Pricing & Availability of 50mm f/1.4 DG HSM Art Lens

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Ronkonkoma, NY—Sigma Corporation of America’s newest addition to its Global Vision Art camera lens lineup, the 50mm f/1.4 DG HSM Art, shipped late April for $949.

The 50mm f/1.4 DG HSM Art is a pro-level lens for full-frame DSLRs and is geared for various types of videography and photography, including portraits, landscapes, studio work and still life. It was redesigned and reengineered with SLD (special low dispersion) glass and optimized for “rich peripheral brightness, with improved large aperture performance” by positioning wide elements into the front groups.

Other optical updates include an optimized autofocus algorithm for smoother focusing and a floating focusing system to reduce lens movement while focusing. Under the Global Vision line, it features a new matte finish, and every lens undergoes Sigma’s proprietary modulation transfer function (MTF) “A1” testing before being shipped. The lens has 13 elements in eight groups, compared to the previous eight elements in six groups, and it also has improved close focusing at 15.7 inches and a maximum magnification ratio of 1:5.6.

“Our Art lenses, such as the 35mm f/1.4, 24–105mm f/4 and 18–35mm f/1.8, have been incredibly well received to date, and we couldn’t be more thrilled with the excitement around the news of this upgraded 50mm f/1.4,” said Mark Amir-Hamzeh, president of Sigma Corporation of America. “Clearly, the industry is hungry for reasonably priced, powerful, high-quality, multipurpose lenses—and they’ve seen the image quality that’s being produced by our new Global Vision lenses. There are no sacrifices with these products, and the new 50mm f/1.4 is sure to be another star in our lineup.”

Sigma’s 50mm f/1.4, first announced at the 2014 International CES, incorporates the company’s HSM (hyper sonic motor) system to produce quiet, high-speed autofocus. In addition, it includes “super multilayer” coating to reduce flare and ghosting. The lens is also compatible with Sigma’s USB dock and the company’s Mount Conversion Service.

The Sigma 50mm f/1.4 DG HSM Art lens comes in Sigma, Sony (D), Nikon (D) and Canon mounts. sigmaphoto.com

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