Sigma Corporation of America Relaunches Website with Improved User Experience

Sigma Corporation of America Relaunches Website with Improved User Experience


Ronkonkoma, NY—Sigma Corporation of America, a manufacturer of DSLR lenses and cameras, launched website upgrades to enable optimized and more engaging user experiences for Sigma enthusiasts.

Visitors to will experience new streamlined product and dealer searches as well as updated product descriptions and images that now include 360º imagery and user reviews. Additionally, site users can now log into the site to manage product ownership history and warranty information, check the status of repairs, contribute to the “PhotoShare” community and manage product inquiries.

“This new, online experience emphasizes Sigma’s dedication to customer and dealer services by making it easier than ever for customers to locate, purchase and register new products,” said Mark Amir-Hamzeh, president of Sigma Corporation of America.

The Sigma Corporation of America website includes an updated Product Finder Tool that guides visitors through step-by-step questions about photography interests, skills, camera type and price point preferences to help users find the best product for their art. It also includes product videos and user-submitted imagery taken with each lens or camera.

“We’ve created a community for Sigma users, so whether they’re browsing our lens catalog, locating a dealer, researching technical information or wanting to share their experiences or photographs, this site now enables that activity—on any device and at any time,” said Richard Booth, director of Marketing for Sigma Corporation of America.

In addition, the “Sigma Lounge” offers access to the Sigma blog as well as links to company news and upcoming events, biographies, featured imagery and articles by the elite Sigma Pro team, and the “PhotoShare” gallery. Another critical improvement is the live blog integration that feeds relevant contextual content throughout different areas of the site based on keyword searches.