Sigma Corporation of America to Unveil Global Vision at PhotoPlus Expo 2012

Sigma Corporation of America to Unveil Global Vision at PhotoPlus Expo 2012


Ronkonkoma, NY—Sigma Corporation of America will make the U.S. debut of its new Global Vision at PhotoPlus Expo this week, exhibiting in booth 754 at New York City’s Javits Center from October 25-27, 2012. The American subsidiary will also be hosting a SD1 Merrill photo contest, showcasing its lens lineup and sponsoring the Photographers Ignite event.

“We’re looking forward to sharing our Global Vision at this year’s event,” said Mark Amir-Hamzeh, president of Sigma Corporation of America. “With our new vision and roadmap of our future, photographers of all levels will easily be able to identify which of our products is best for them. PPE is our time to share this new lens lineup, as well as explore the Foveon technology in our cameras, giving photographers a chance to experience the amazing photographic detail our cameras are capable of.”

Sigma Corporation of America’s activities at this year’s PPE show will include the I’m a Believer SD1 Merrill photo contest. Attendees can stop by the Sigma booth each day of the show to shoot with the SD1 Merrill camera. With daily themes and models to photograph, all participants will walk away with their images on a Sigma flash drive and will have those images entered to win a 50mm f/1.4 EX DG HSM lens. Sigma Pros Lindsay Adler and Kevin Ames will be in the booth working with the SD1 Merrill shooters and will help choose a winning image, based on quality and creativity, at the end of each day. Participants will also have the option to try the new Sigma DP2 Merrill and will take their images home on an SD card. 

Additionally, from Sigma’s Global Vision announcement at photokina last month, the 35mm f/1.4 DG HSM lens will be on display; it will be the first of the new lens lineup to arrive in November. 

Also, Sigma Pro and fashion photographer Lindsay Adler will take the floor at this year’s Photographers Ignite event, hosted by CreativeLive at Canoe Studios, to speak about photography in her industry and the gear she uses to capture her stunning shots.

For those unable to attend this year’s show, Sigma will be hosting a Facebook contest through October 28. By answering questions about Sigma’s new Global Vision, fans will be entered to win a 50mm f/1.4 EX DG HSM lens at

Now through January 15, Sigma Corporation of America will be offering an Instant Savings Sale on select gear. The offer is valid only through current Sigma Authorized Dealers in the USA. See reps in booth 754 for details.