Commack, NY—Tamron USA is embarking on a 100-city national Tailgate Tour to promote photography and Tamron lenses. A fully equipped Tamron van will be visiting camera stores throughout the country, turning mundane parking lots into photo celebrations, complete with free photography mini sessions, test-drives on the latest Tamron lens products, full evening seminars, specials on Tamron products and free tailgate lunches at most participating retailers.
“Our Tamron Tailgate Tour demonstrates our commitment to help all levels of photographers take better images,” said Stacie Errera, chief marketing officer, Tamron USA. “Everyone can use a little help with their photography, and we want to come to hometowns across the country to invite people to discover how new technologies and simple suggestions can improve their results. This casual and fun approach to photography education is designed to offer easy, free access to great information to anyone interested in photography.”
The Tamron Tailgate Tour will be pulling into Berger Brothers in Syosset, New York, on Sunday, April 13 from 12:00–4:00 p.m. Lunch will be served from 12:00–2:00 p.m.
The tour will work with local photo retailers to deliver a unique learning experience. The Tamron-equipped van will pull into the parking lot and set up for a full day of education. Each day will feature Tamron tech team members offering four free mini sessions—“Configuring Your Camera Bag,” “Achieving True Colors,” “Enhancing Your Image” and “Choosing Your Next Lens”—that will be held once an hour starting at 12:30 p.m. Raffles will take place at the end of the last session, which begins at 3:30 p.m.
For those looking for even more tips to creating better photographs, Tamron will present a two-hour evening seminar titled “10 Steps to Epic Images,” taught by experienced Tamron tech photographers. The cost of these seminars will be $25 and includes a welcome bag with a notebook and lens cleaning cloth.
“We hope that our Tamron Tailgate Tour will help inspire our attendees to take better images that will last a lifetime,” added Errera.
Visitors will see the latest in Tamron products and be eligible to enter the #winatamron Instagram contest, where they can win one of three Tamron 16–300mm All-In-One™ lenses at the end of the tour. Final contest details and a tour schedule can be found at the Tamron Tailgate website: tamron-usa.com/tailgate.
Among its many optical and mechanical innovations since the founding of the company in 1950, Tamron’s development of mass-produced hybrid aspherical elements paved the way for its current high-power, compact All-In-One lenses when, in 1992, the technology was incorporated into its groundbreaking 28–200mm. “New Eyes for Industry” is Tamron’s philosophy. This creed is consistent with the company’s position as a comprehensive manufacturer of a range of original optical products, from interchangeable lenses for SLRs to optical devices for the general consumer and OEM. Tamron also makes optical products that contribute to a variety of industries and will continue to devote its rich creativity and leading-edge technical prowess to various industrial fields. Furthermore, Tamron helps preserve the natural environment in all of its business activities.
Tamron continues to lead in the lens category with the 18–270mm Di II VC PZD—the world’s smallest and lightest 15x All-In-One zoom lens featuring Tamron’s proprietary VC (Vibration Compensation) system for blur-free handheld shooting of photos in low light and at telephoto settings as well as its PZD (Piezo Drive) autofocus system for fast, quiet autofocus operation. The company’s recent SP (super performance) lens introductions received accolades from leading photographic magazines and websites for their outstanding best-in-class performance, and Tamron has garnered international acclaim for its extensive lineup of professional and consumer lenses. tamron-usa.com
