Tech Trends: Detachable-Lens Price Point Trends by Unit Share

Tech Trends: Detachable-Lens Price Point Trends by Unit Share

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The sweet spot for detachable-lens cameras in 2010 has been the $700 to $799 price range. Cameras in this price point range went from 28 percent to 97 percent HD video capable, with 63 percent 1080p capable. Yet $1,000+ digital SLRs also recovered, growing 25 percent from YTD 2009 to 2010, with a $1,763 average price in this higher end cluster.—Liz Cutting, Senior Imaging Analyst, The NPD Group

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